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Showing posts with label Mercury. Show all posts
Showing posts with label Mercury. Show all posts
Saturday, February 26, 2011
Saturday, February 19, 2011
Monday, September 27, 2010
Mulally wants Ford to Cut Company-wide Lineup Down to Around 20 vehicles
Alan Mulally, President and CEO of FoMoCo, told an audience of business leaders at the Confederation of British Industry in London today that Ford is looking to downsize its current lineup to 20-25 models in an attempt to "simplify" and build better cars.
It seems to make sense; instead of spreading yourself too thin and trying to be everything to everyone at the cost of quality, spend more of your resources on fewer models to ensure a well put-together product.
Clearly addressing the euthanization of Mercury and its badge-engineered wonders (as well as parting out Ford's Premier Automotive Group), Ford CEO Alan Mulally said:
"When I arrived, it was absolutely clear that we had to simplify Ford dramatically...Fewer brands means you can put more focus into improving the quality of engineering."
For the record, Mulally came into a FoMoCo that had ninety-seven (97!) models in 2006. Thanks to cutting back models and standardizing components, Ford has helped bring down the cost of multi-market cars like the Fiesta (65% of which is standardized parts).
With Volvo's sale - at a huge loss - to Chinese Zhejiang Geely Holding Group Co., Ford's golden child already is now making sure those wasted Mercury funds are allocated properly (i.e. to Lincoln and its non-cohesiveproduct range). What's next?
Mulally says, "The key thing now is to keep the economy going. All the fundamentals say that we are moving in the right direction."
I'll believe that when Lincoln is a true-blue luxury brand once more.
By Phil Alex
Source: Bloomberg
Mulally wants Ford to Cut Company-wide Lineup Down to Around 20 vehicles
Alan Mulally, President and CEO of FoMoCo, told an audience of business leaders at the Confederation of British Industry in London today that Ford is looking to downsize its current lineup to 20-25 models in an attempt to "simplify" and build better cars.
It seems to make sense; instead of spreading yourself too thin and trying to be everything to everyone at the cost of quality, spend more of your resources on fewer models to ensure a well put-together product.
Clearly addressing the euthanization of Mercury and its badge-engineered wonders (as well as parting out Ford's Premier Automotive Group), Ford CEO Alan Mulally said:
"When I arrived, it was absolutely clear that we had to simplify Ford dramatically...Fewer brands means you can put more focus into improving the quality of engineering."
For the record, Mulally came into a FoMoCo that had ninety-seven (97!) models in 2006. Thanks to cutting back models and standardizing components, Ford has helped bring down the cost of multi-market cars like the Fiesta (65% of which is standardized parts).
With Volvo's sale - at a huge loss - to Chinese Zhejiang Geely Holding Group Co., Ford's golden child already is now making sure those wasted Mercury funds are allocated properly (i.e. to Lincoln and its non-cohesiveproduct range). What's next?
Mulally says, "The key thing now is to keep the economy going. All the fundamentals say that we are moving in the right direction."
I'll believe that when Lincoln is a true-blue luxury brand once more.
By Phil Alex
Source: Bloomberg
Saturday, February 24, 2007
Ford ‘Rocks And Rools’ In Cleveland With Cars and Guitars | Huliq: Breaking News
Ford ‘Rocks And Rools’ In Cleveland With Cars and Guitars Huliq: Breaking News:
"Celebrating fast cars and rock and roll, Ford is turning up the volume at the Cleveland Auto Show by showcasing its hot new product lineup and revving up for GuitarMania.
The company is donating the first Limited Edition Ford Shelby GT Standard Stratocaster guitar in support of this annual charity event to benefit the Greater Cleveland United Way and the Rock and Roll Hall of Fame’s education fund.
- Ford donates one-of-a-kind Fender Stratocaster guitar autographed by racing great Carroll Shelby to GuitarMania fundraiser in support of Greater Cleveland United Way and Rock and Roll Hall of Fame education fund.
- Ford partners with Fender Guitars to offer two customized guitars through the Ford Collection.
- Ford to sponsor two 9-foot Fender Stratocaster® guitars, customized by the company’s own designers, at this year’s GuitarMania.
“For some of our most successful, high quality products, it all starts in Cleveland with the Duratec engines built here,” said Randy Ortiz, General Sales Manager, Ford, Lincoln and Mercury. “I can’t think of a better way to celebrate the spirit of this city and give back to the community than to be a part of GuitarMania.” "
"Celebrating fast cars and rock and roll, Ford is turning up the volume at the Cleveland Auto Show by showcasing its hot new product lineup and revving up for GuitarMania.
The company is donating the first Limited Edition Ford Shelby GT Standard Stratocaster guitar in support of this annual charity event to benefit the Greater Cleveland United Way and the Rock and Roll Hall of Fame’s education fund.
- Ford donates one-of-a-kind Fender Stratocaster guitar autographed by racing great Carroll Shelby to GuitarMania fundraiser in support of Greater Cleveland United Way and Rock and Roll Hall of Fame education fund.
- Ford partners with Fender Guitars to offer two customized guitars through the Ford Collection.
- Ford to sponsor two 9-foot Fender Stratocaster® guitars, customized by the company’s own designers, at this year’s GuitarMania.
“For some of our most successful, high quality products, it all starts in Cleveland with the Duratec engines built here,” said Randy Ortiz, General Sales Manager, Ford, Lincoln and Mercury. “I can’t think of a better way to celebrate the spirit of this city and give back to the community than to be a part of GuitarMania.” "
Ford ‘Rocks And Rools’ In Cleveland With Cars and Guitars | Huliq: Breaking News
Ford ‘Rocks And Rools’ In Cleveland With Cars and Guitars Huliq: Breaking News:
"Celebrating fast cars and rock and roll, Ford is turning up the volume at the Cleveland Auto Show by showcasing its hot new product lineup and revving up for GuitarMania.
The company is donating the first Limited Edition Ford Shelby GT Standard Stratocaster guitar in support of this annual charity event to benefit the Greater Cleveland United Way and the Rock and Roll Hall of Fame’s education fund.
- Ford donates one-of-a-kind Fender Stratocaster guitar autographed by racing great Carroll Shelby to GuitarMania fundraiser in support of Greater Cleveland United Way and Rock and Roll Hall of Fame education fund.
- Ford partners with Fender Guitars to offer two customized guitars through the Ford Collection.
- Ford to sponsor two 9-foot Fender Stratocaster® guitars, customized by the company’s own designers, at this year’s GuitarMania.
“For some of our most successful, high quality products, it all starts in Cleveland with the Duratec engines built here,” said Randy Ortiz, General Sales Manager, Ford, Lincoln and Mercury. “I can’t think of a better way to celebrate the spirit of this city and give back to the community than to be a part of GuitarMania.” "
"Celebrating fast cars and rock and roll, Ford is turning up the volume at the Cleveland Auto Show by showcasing its hot new product lineup and revving up for GuitarMania.
The company is donating the first Limited Edition Ford Shelby GT Standard Stratocaster guitar in support of this annual charity event to benefit the Greater Cleveland United Way and the Rock and Roll Hall of Fame’s education fund.
- Ford donates one-of-a-kind Fender Stratocaster guitar autographed by racing great Carroll Shelby to GuitarMania fundraiser in support of Greater Cleveland United Way and Rock and Roll Hall of Fame education fund.
- Ford partners with Fender Guitars to offer two customized guitars through the Ford Collection.
- Ford to sponsor two 9-foot Fender Stratocaster® guitars, customized by the company’s own designers, at this year’s GuitarMania.
“For some of our most successful, high quality products, it all starts in Cleveland with the Duratec engines built here,” said Randy Ortiz, General Sales Manager, Ford, Lincoln and Mercury. “I can’t think of a better way to celebrate the spirit of this city and give back to the community than to be a part of GuitarMania.” "
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