Auto shows seem to have become risky business for car manufacturers. After the BMW 750i that was stolen at the Detroit motor show earlier this year, now more disturbing news comes from the Chicago Auto Show, where the Toyota booth attracted unwanted attention. According to local newspapers, seven new Toyota models had their interiors vandalized by three young men, aged 20, 21 and 28. We don't
READ MORE - Brain...Jammed Vandals Destroy Seven New Toyota Models at 2011 Chicago Auto Show
Showing posts with label Lexus ES. Show all posts
Showing posts with label Lexus ES. Show all posts
Thursday, February 17, 2011
Tuesday, January 18, 2011
VIDEO: Lexus Sets the Bar High, Chains Four Cars on LS in New TV Ad
In another sign that luxury automakers in the U.S. are raising the stakes -or so to speak- with their latest commercials, following Audi's recent A8 ad, Lexus has released a new TV spot as part of an advertising campaign to demonstrate how far the company goes to achieve perfection.
This particular broadcast ad is titled “Chain” and it shows a crane slowly lifting the front end of a LS, which is attached to four more Lexus models (RX, GS, ES and IS) using nothing more than cables and stretch bars. At the end of the spot, a $375,000 LFA comes into the shot and parks directly below the chain of vehicles weighing a total 21,000 pounds.
The key point here is that the commercial is real and that no special effects were used for its creation as Lexus proves in the 'Behind the Scenes" video.
“It isn’t enough to just say that we pursue perfection, we want to demonstrate the great lengths we go to in our pursuit,” states Dave Nordstrom, vice president of marketing for Lexus.
“The new broadcast spot allows us to focus on the foundation of our vehicles, the chassis, and show its almost unbelievable strength. In fact, we feared that it would be so unbelievable, we invited a physicist and structural engineer to witness the shoot, to prove that it did, in fact, occur without the use of special effects or computer generated-imagery.”
_______________________________VIDEOS_______________________________
VIDEO: Lexus Sets the Bar High, Chains Four Cars on LS in New TV Ad
In another sign that luxury automakers in the U.S. are raising the stakes -or so to speak- with their latest commercials, following Audi's recent A8 ad, Lexus has released a new TV spot as part of an advertising campaign to demonstrate how far the company goes to achieve perfection.
This particular broadcast ad is titled “Chain” and it shows a crane slowly lifting the front end of a LS, which is attached to four more Lexus models (RX, GS, ES and IS) using nothing more than cables and stretch bars. At the end of the spot, a $375,000 LFA comes into the shot and parks directly below the chain of vehicles weighing a total 21,000 pounds.
The key point here is that the commercial is real and that no special effects were used for its creation as Lexus proves in the 'Behind the Scenes" video.
“It isn’t enough to just say that we pursue perfection, we want to demonstrate the great lengths we go to in our pursuit,” states Dave Nordstrom, vice president of marketing for Lexus.
“The new broadcast spot allows us to focus on the foundation of our vehicles, the chassis, and show its almost unbelievable strength. In fact, we feared that it would be so unbelievable, we invited a physicist and structural engineer to witness the shoot, to prove that it did, in fact, occur without the use of special effects or computer generated-imagery.”
_______________________________VIDEOS_______________________________
Friday, December 24, 2010
Toyota Settled an “Unintended Acceleration” Lawsuit with US$10 Million
The families of four people killed in an accident allegedly caused by the now infamous “unintended acceleration” throttle-gate, sued Toyota earlier this year and reached a settlement in September. At the time, the amount was not made public, but now, the Los Angeles Times is reporting that a lawyer representing Bob Baker Lexus of San Diego, California, a defendant in the case, has revealed that the Japanese maker agreed to pay US $10 million.
The tragic incident, which lead to the death of California Highway Patrol officer Mark Saylor and three of his family members, occurred after the dealership lent him a 2009 Lexus ES that allegedly had the aforementioned defect.
Initially, Toyota and the plaintiffs agreed to keep the deal confidential and the manufacturer neither admitted nor denied liability.
In the aftermath of the disclosure, Toyota released an official statement saying that it was disappointed that the sum was made public, as the involved parties “reached a private, amicable settlement through mutual respect and cooperation without the involvement of the courts”.
Furthermore, the automaker considers that, by making the settlement deal public, Bob Baker Lexus is trying to shift the attention away from its own litigation case with the families.
“Our deepest sympathies remain with the friends and family of Mark, Cleofe and Mahala Saylor and Cleofe’s brother Chris Lastrella”, Toyota said in the statement. “However, as in the past, Toyota will continue to defend itself vigorously against the misleading allegations Bob Baker Lexus is making against Toyota. Toyota is not, however, in a position to address the additional negligence claims the families have against Bob Baker Lexus that are independent of Toyota”.
By Csaba Daradics
Source: LA Times & Automotive News
_______________________________GALLERY_______________________________
Tuesday, August 11, 2009
The first photos of the updated Lexus ES
On Tuesday the network has published the first edition Worldcarfans spy photos of the updated sedan Lexus ES 350. The photos were made in Japan with one of the dealerships mark.
Judging by the photos, the car was a different front bumper, new grille and other rear-view mirrors with LED repeaters povorotnikov. In the rear of the car only slightly changed lights. Will the upgraded interior Lexus ES, but also whether the improved technical filling sedan, at the moment it is not known. Note that this ES is built on the platform of the American version of Toyota Camry and offered to the 272-strong six-engine volume 3.5 liters.
Sedan Lexus ES 350 comes only in North America, South Korea, Taiwan, Middle East and China (with the exception of cities Hong Kong and Macau). In Japan and in other markets which drive on the left of this car is not for sale.
The first photos of the updated Lexus ES
On Tuesday the network has published the first edition Worldcarfans spy photos of the updated sedan Lexus ES 350. The photos were made in Japan with one of the dealerships mark.
Judging by the photos, the car was a different front bumper, new grille and other rear-view mirrors with LED repeaters povorotnikov. In the rear of the car only slightly changed lights. Will the upgraded interior Lexus ES, but also whether the improved technical filling sedan, at the moment it is not known. Note that this ES is built on the platform of the American version of Toyota Camry and offered to the 272-strong six-engine volume 3.5 liters.
Sedan Lexus ES 350 comes only in North America, South Korea, Taiwan, Middle East and China (with the exception of cities Hong Kong and Macau). In Japan and in other markets which drive on the left of this car is not for sale.
Subscribe to:
Posts (Atom)
