Mercedes-Benz Launches New Ad Campaign for 2012 C-Class, Releases 70 Photos

Mercedes-Benz has kicked off a major advertising campaign for its facelifted C-Class series under the tagline “A Class Ahead”. The new model will be promoted across print media, TV, radio stationsa nd the Internet. While the TV advertisements are filmed in rural environments, the print ads put the C-Class in urban settings. Each advertisement highlights a specific feature of the 2012MY C-Class, such as the 20-second commercial called “Souvenir” (view below) that underlines the estate's 1,500-liter load capacity and the “Rocker”, dedicated to the interior of the car. In addition, the German automaker released a new photo gallery of the 2012My C-Class, which you can check out below.

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2012 Honda Civic: No Really, it's the All-New 9th Generation Civic Sedan and Coupe Models

We know many of you will find it hard to believe at a first look, but this here is the completely new, North American market, 2012 Honda Civic. Even though it may seem otherwise, the 9th generation Civic has been designed from the ground up and shares very few parts -if any- with its predecessor, well that is, aside from its styling personality which has gone from bland to blander... Not

READ MORE - 2012 Honda Civic: No Really, it's the All-New 9th Generation Civic Sedan and Coupe Models

Honda Publishes New Photos and Info on European-spec Jazz Hybrid and Face-lifted Jazz Models

Honda today released full details and some 80 or so photos on the European-spec Jazz Hybrid and face-lifted conventional Jazz models, which will soon go on sale across the continent. Previewed at the 2010 Paris Auto Show, the Jazz Hybrid is said to be the first B-segment car fitted with a petrol-electric powertrain and it does it without compromising the cabin space and luggage compartment. By

READ MORE - Honda Publishes New Photos and Info on European-spec Jazz Hybrid and Face-lifted Jazz Models

Ferrari Unleashes Fresh Batch of Photos of FF Four-Seat GT Playing Around in the Snow

Citing "outstanding interest" and "numerous requests", Ferrari has unleashed a handful of additional photos of its new flagship four-seat GT, the FF. This is the second time after the initial presentation of the supercar in late January that the Italian firm has published pictures of its first-ever all-wheel drive model, yet somehow we still haven't seen the car in its entire form. In this latest batch, we get to see a very lightly camouflaged black prototype and a final model in Ferrari's traditional red color, both fooling around in the snow.

The new FF replaces the 612 Scaglietti in Ferrari's range, and is powered by a 660HP-strong V12. It will be unwrapped at the forthcoming Geneva Motor Show in the beginning of March.

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Porsche Tuning Specialist TECHART Opens U.S. Subsidiary in California

Good news for Porsche owners in America who'd like to have their sports cars and SUV models tuned by Techart as the German company has finally opened a US headquarters in Irvine California. "The new subsidiary ensures a faster product supply to all its customers and sales partners," Techart said in a statement.

The company said that it its US subsidiary has been staffed with specially trained sales and engineering employees, some of which have been sourced from the company's central headquarters in Leonberg, Germany. Techart will offer American clients its full range of products from light alloy wheels and sport exhaust systems to full blown performance and styling kits as well as individual interior treatments.

"The North American automobile market is one of our most important sales markets in the world," said Techart CEO Thomas Behringer. "The foundation of TECHART USA, our own US-subsidiary, underlines the central significance of this market," he added/

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A Short History of the 1955 Mercedes-Benz 190 SL Roadster

It might not be a widely known fact, but strictly speaking, the Mercedes SLK roadster has a 55-year-old pedigree. Allow us to explain. When the German automaker presented the first SLK concept study in 1994, it was continuing the firm's small roadster tradition which stated back in 1955 with the 190 SL.

The latter was the brainchild of Maximilian Edwin Hoffman, an enterprising American with Austrian roots who imported European cars to the USA. In 1953, after seeing the potential of a more affordable sports car than the 300 SL, he urged Daimler-Benz executives to build one.

The 190 SL was unveiled on February 6, 1954, in New York, alongside the 300 SL “gullwing”. It was designed more as an elegant two-seater touring model than a purebred sports car. It took engineers only five months to develop the open-top car, which used a shortened frame floor assembly from the Mercedes 180 (W120), combined with a single-joint swing axle sourced from the 220 (W180). The front suspension also came from the 180 model.

Under the bonnet, the 190 SL had a newly developed 105HP 1.9-liter four-cylinder engine with an overhead camshaft. Performance was good for the era, as the roadster could complete the 0-to-100 km/h (0-62 mph) sprint in 14 seconds and reach a top speed of over 170 km/h (106 mph).

Series production began in May 1955 and the 190 SL was available as a soft-top roadster as well as a coupe with removable hardtop, with or without the soft-top as an option.

Between May 1955 and February 1963, 25,881 units rolled off the assembly lines in Sindelfingen, well above the initial estimates.

By Csaba Daradics

_______________________________GALLERY_______________________________

READ MORE - A Short History of the 1955 Mercedes-Benz 190 SL Roadster

A Short History of the 1955 Mercedes-Benz 190 SL Roadster

It might not be a widely known fact, but strictly speaking, the Mercedes SLK roadster has a 55-year-old pedigree. Allow us to explain. When the German automaker presented the first SLK concept study in 1994, it was continuing the firm's small roadster tradition which stated back in 1955 with the 190 SL.

The latter was the brainchild of Maximilian Edwin Hoffman, an enterprising American with Austrian roots who imported European cars to the USA. In 1953, after seeing the potential of a more affordable sports car than the 300 SL, he urged Daimler-Benz executives to build one.

The 190 SL was unveiled on February 6, 1954, in New York, alongside the 300 SL “gullwing”. It was designed more as an elegant two-seater touring model than a purebred sports car. It took engineers only five months to develop the open-top car, which used a shortened frame floor assembly from the Mercedes 180 (W120), combined with a single-joint swing axle sourced from the 220 (W180). The front suspension also came from the 180 model.

Under the bonnet, the 190 SL had a newly developed 105HP 1.9-liter four-cylinder engine with an overhead camshaft. Performance was good for the era, as the roadster could complete the 0-to-100 km/h (0-62 mph) sprint in 14 seconds and reach a top speed of over 170 km/h (106 mph).

Series production began in May 1955 and the 190 SL was available as a soft-top roadster as well as a coupe with removable hardtop, with or without the soft-top as an option.

Between May 1955 and February 1963, 25,881 units rolled off the assembly lines in Sindelfingen, well above the initial estimates.

By Csaba Daradics

_______________________________GALLERY_______________________________

READ MORE - A Short History of the 1955 Mercedes-Benz 190 SL Roadster