Alfa Romeo Celebrates Support of UK Athletics with New MiTo Sprint

Automakers find all kind of excuses to create special edition versions of their cars, and by special edition we actually mean better equipped models. For Alfa Romeo, the raison d'être of the new MiTo Sprint is "the continued support of UK Athletics (UKA)". Wonder what they'll think of next...

Well, in any case, the new UK market MiTo Sprint is available in UKA ‘Union Jack’ inspired colors (red, white or blue), and comes with some £1,500 worth of extras, including cruise control, leather steering wheel and gear stick, remote audio controls on the steering wheel, Blue&Me Bluetooth hands-free system with voice recognition, and media player with a USB port.

In addition, the special version also features a rear spoiler, 16-inch alloy wheels, fog lights, and unique Sprint badging.

UK buyers have a choice of two petrol engines, the 1.4 16V 95 bhp costing £13,295 OTR and the 1.4 TB MultiAir 135 bhp with ALFA TCT automatic transmission priced £16,395 OTR, and one diesel unit, the 1.3 JTDM-2 95 bhp version which starts at £14,845 OTR.

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Alfa Romeo Shows Concept Designer Bags Inspired by MiTo

In what could be seen by many as further proof that Alfa Romeo is steadily losing sight of its core values (whatever is left of them, that is...), the firm's UK division unveiled two concept designer bags for its MiTo subcompact as part of the company’s centenary year celebrations and to help support young British fashion talent. We might be wrong, but we think it would have been more appropriate for the Italian firm to show its support to young British car designers...

In any case, for the creation of the bags, Alfa Romeo UK held a special competition for students from the MA Fashion course at Central Saint Martins College, London. A total of 15 graduates submitted sketches inspired by the MiTo for initial consideration, but only two made the cut.

"After being critiqued and judged by some of the leading faces in British fashion, the bags created by CSM students William Hendry and Tamara Elliot were chosen for the limited run," said Alfa Romeo UK in a statement.

According to the Italian firm, the two bags are prototype designs for Alfa Romeo UK, which is now looking to produce a limited range of both in the near future.

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Alfa Romeo at the Paris Show: New Engine Options for Giulietta and Pretty Much Nothing Else

Unless Alfa Romeo has a very big surprise up its sleeves (which we certainly hope so given that the brand is celebrating its 100th birthday this year...), the only new models capable of capturing our attention at the Milanese firm's Paris Motor Show booth will be the usual 'female fatales' standing alongside their automobiles.

According to the company's press release, "the stars" of the Alfa Romeo stand will be the brand-new 140 HP 2.0 JTDM and the 170 HP 1.4 MultiAir turbo petrol with "Alfa TCT" automatic transmission versions of the Giulietta.

When equipped with the new 140-horsepower 2.0-liter turbo diesel, the Giulietta hatchback returns an average fuel consumption of just 4.5lt/10km (equal to 52.3mpg US) with corresponding CO2 emissions of 119g/km.

The second new product for the Giulietta range is the introduction of a dry twin clutch automatic transmission (TCT) combined with the 170 HP 1.4-liter turbocharged gasoline engine. The same transmission will also be offered with Alfa's 170HP 2.0-liter turbo diesel.

The brand-new Alfa TCT, which was first shown on the Mito supermini, is combined with start/stop tech that helps reduce CO2 emissions to 121g/km on the gasoline model.

On an even far less interesting note, Alfa Romeo will also show a couple of MiTo sport hatches and the 2011MY versions of the 159 sedan and Sportwagon (unveiled back in May), including one dressed in "Rosso Competizione" livery and equipped with the new 136-horsepower variant of the 2.0-liter JTDM diesel engine (Euro 5).

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